Capri Sun / Reusable product assets
Can't be a grouch when you have the pouch.
Three Capri Sun campaigns needed the familiar silver pouch to carry three different jokes. Working within Candy Factory’s production, we built a photoreal 3D pouch and adapted its shape, packaging and performance for each idea.
- Brand
- Capri Sun
- Agency / production
- Candy Factory
- Our contribution
- 3D modeling, materials, packaging artwork adaptation, lighting, rendering, animation, performance reference and compositing.
Project credits
Candy Factory — Agency that produced the work
Deven Langston — Product-focused 3D visualization, animation, rendering, and compositing
Build it correctly, then play.
The noise-canceling-device joke depended on the product feeling real. The pouch, foil, printed artwork, seams, wrinkles, packaging, and lighting were developed to hold up in macro views and remain editable for later use.
A new shape required a new build.
An absurdly tall pouch marked the longest day of the year. We rebuilt the shape and remapped the packaging artwork so the stretched product still looked real.
Animate a straw that refuses to cooperate.
A straw repeatedly tried and failed to pierce a supposedly reinforced pouch. Filmed performance reference helped vary the angle, force, and timing so the attempts escalated rather than feeling looped.
A foundation with room to change.
A reusable asset reduced repeated setup while preserving the flexibility to treat each campaign as its own creative and technical problem.
Have a product that needs to work across more than one idea?
Get in touch ↗