The longest sip of summer.
For the longest day of the year, Capri Sun made a 15-inch pouch. After Noise Tech, the team brought us back to create the 3D stills and animation for its summer release.
The animation takes its time revealing the pouch. Close-up stills bring out the foil, print, and oversized proportions.
Long pouch. Short wait.
Capri Sun reported ↗ that the two limited releases sold out in four and six minutes.
Credits
- Brand
- Capri Sun
- Agency
- Mischief @ No Fixed Address
- Concept + Production, agency creative team
- Henry Coffey
- Art Direction
- Nithya Charles
- Group Creative Director
- Hunter Fine
- Executive Creative Director
- Kevin Mulroy
- 3D Modeling / Look Development / Animation
- Deven Langston
