Wawa / Retail visualization
People can be very particular about their coffee.
Pak-It Displays needed to show its modular Wawa Coffee Island in different configurations. We turned the supplied fixture CAD into a fully stocked 3D scene for stills and animation, down to the cups, packets and coffee bags.
- Brand
- Wawa
- Client
- Pak-It Displays
- Our contribution
- Complete 3D visualization: CAD cleanup, product reconstruction, materials, scene dressing, lighting, rendering, animation and compositing.
Project credits
Deven Langston — 3D visualization and production
Pak-It Displays — Fixture design and commissioning client
From supplied CAD to a complete retail scene.
The fixture CAD supplied the shelves, organizers, frame, and dimensions. Everything a customer expects to see at a Wawa coffee counter still needed to be reconstructed and arranged.
A stocked environment, down to the details.
Reflective coffee bags, cups and packaging needed to feel physical at close range. Controlled creasing and variation gave the reconstructed products the same care as the fixture around them.
Another view of the stocked fixture
Cups, lids, packets and organizers reconstructed for the display.
One scene, designed to reconfigure.
The same production scene carried the display through changing views, arrangements, stills, and motion.
A retail scene built for changing views.
Pak-It Displays could show new layouts, camera angles and product details using the same scene, without rebuilding the environment for each deliverable.
Need to show a product or retail environment before it is built?
Get in touch ↗