Diamond-studded deodorant.
SuperJoy needed a product film for AXE’s WHAXE collaboration with Lil Baby. It had to be bedazzled in a hurry.
We textured the supplied CAD models, developed the diamond-covered finish, and shaped the lighting to make it shine.
With the look established, we designed a series of shots to tease the product release.
The wider WHAXE launch included a “Drop Your Verse” challenge that recorded 8.2M+ views and 200+ submissions, according to the campaign team.
Credits
- Agency
- The Martin Agency
- Production
- SuperJoy
- Post Producer
- Catherine De Haan
- Lead CG Artist / 3D Animator
- Deven Langston
