Uncommon Goods / Motion design & animation
Simple doesn't mean boring.
Working through Spang TV, we turned supplied creative direction and product assets into an Uncommon Goods commercial, solving a different animation challenge in every scene.
Commercial edit — :30
- Brand / Year
- Uncommon Goods / 2023
- Production
- Through Spang TV
- Our contribution
- Motion design, animation, compositing, source adaptation, editorial timing and transition construction, with selective 3D
Project credits
Deven Langston — Motion design, animation and compositing
Spang TV — Production
One graphic world. Different ways to move.
The supplied direction established the products, visual world and key actions. We combined 2D animation, compositing and selective 3D to connect the scenes with consistent timing and transitions.
Here's more of less.
The 15-second edit needed its own route. Connecting the astronaut directly to the mug kept the spot moving toward the same finish, with transitions rebuilt around the shorter running time.
Let's set things in motion.
Asset preparation, animation and carefully timed transitions turned the supplied boards into two finished commercial edits.
Have the boards? We can take it from there.
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