GEICO Gecko's bouncy breakfast cereal.
A spoof of a Saturday-morning kids’ cereal commercial that needed a real cereal box to come to life.
The commercial was shot on a live set
with a real printed box for a reference
and we captured the lighting setup using a 360-degree panorama rig for use in our 3D software.
How many takes does it take until it takes?
We explored a few animation options for the entrance before settling on the bounce.
As part of GEICO’s Legend of the Lizard campaign, the spot aired during
Super Bowl LVIII’s pregame and generated more than one billion impressions for the wider campaign.
Credits
Full project credits
- Associate creative directors
- Dustin Dodd and Graham Unterberger
- Senior producer
- Liza Miller
- Junior producer
- Zavi Harman
- Director of photography
- Brian Camp
- Gaffer
- Jake Pulliam
- Food styling
- Elliott Shaffner and Katie Taylor
- Post producer
- Chris Frendo
- Editor
- Brian Gregory
- Flame
- Paul Wiederholt
- Color
- Roslyn Di Sisto
- Color house
- Royal Muster
- Design director
- Robyn Makinson
- Lead designer
- Molly Dauphin
