Same puppet animated two different ways.
Twist Broadband’s cable-company villain was made from an actual coaxial cable. Working with Spang on Dotted Line’s campaign, we built its digital counterpart for the moments a practical puppet couldn’t easily perform.
Spang planned the shoot around both practical animation and CG. We matched the physical puppet, then animated and composited its digital counterpart into the live-action scenes.
Rigging and lighting it to look real.
We captured 360° lighting reference on set, then used it to light the digital snake. The rig handled the coils and cable-connector mouth, giving us control over its poses and dialogue.
The snake didn’t stay in the living room. We also created the character renders for Twist’s billboards and bus wraps in San Jose.
The wider campaign generated more than 113 million media impressions in four months and exceeded its market-trial target by over 20%.
Twist extended the trial for another three months.
Credits
- Brand
- Twist Broadband
- Agency
- Dotted Line Agency
- Head of Creative, Dotted Line
- Ron Villacarillo
- Production
- Spang
- Director / Director of Photography
- Jordan Rodericks
- Flame
- Chris Hagen
- CG Character / Animation / Compositing / Campaign Stills
- Deven Langston
